Dentsu has announced the promotion of Faisal Ahmed to Head of Performance, Media for Dentsu MENA. Head of Performance is a newly created role designed to strengthen client focus and provide operational leadership for Performance across the group’s media brands Carat, iProspect and Dentsu X.
In his new role, Ahmed will lead the integration of digital products, tools and capabilities and tasked with driving performance media strategies for Dentsu’s clients across the MENA region.
Ahmed has more than 17 years of experience specialising in software engineering, digital performance, analytics and client management roles, of which he has spent more than 10 years with Dentsu in various leadership positions.
“With the continued pace of digital transformation, brands and businesses should be taking a more holistic approach to digital performance management. Agencies are no exception; integrating our performance teams to combine the right talent, technologies, platforms, and processes will better enable us to deliver a top-class digital experience for our clients and partners. I am delighted to appoint Faisal to spearhead this effort, his deep industry experience and leadership will be invaluable to further strengthen our Performance Media capabilities and services across MENA,” said Tarek Daouk, CEO of Dentsu MENA.
Commenting on his promotion, Faisal Ahmed said, “I’m delighted to be taking on this new challenge with Dentsu. By shifting our digital specialists away from a siloed single agency model into a hybrid, multi-disciplinary digital performance effort, we will both drive efficiency and improve quality. From knowledge-sharing across teams, to standardised outputs across the discipline, we have an opportunity to reimagine ways of working to both empower our teams and drive growth for our clients who are trusting us to do great work.”