The International Advertising Association (IAA), announced the dates for its upcoming annual Creativity4Better Conference, Brands: The Engine for Economic Revival – which will explore ‘why brands matter’ in times of crisis.
The virtual conference will take place on October 27-28 and will focus on why brands are so important to any economic recovery post-COVID-19. The event plays host to an exciting roster of speakers, featuring some of the biggest leaders from global companies including Facebook, Heineken, Google, Havas Creative as well as a keynote speech from Maher Nasser, the United Nations’ Director of DGC’s Outreach Division.
Maher Nasser will speak about the United Na
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