Following a host of multi-sectoral business wins, Bates PanGulf (BPG), part of WPP, has announced new appointments and promotions in the region. A press release stated that BPG has announced 15 key hires across PR, media, UX, content and creative in the UAE while it undergoes a strategic transformation.
To ensure successful execution of the transformation, Souheil Arabi has been promoted as chief operating officer, BPG Group. A BPG-veteran since 2001, Arabi will oversee BPG’s MENA-wide expansion, consulting and productisation initiatives, in addition to consolidating the Kuwait practice.
Arabi said, “We are excited to welcome 2023 with a well-articulated vision, clear execution pl
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