BPG (Bates PanGulf, part of WPP) has announced major client wins as a part of its recent strategic transformation efforts. The multi-sectoral business wins include Jumeirah Group for design, content, and creative accounts along with a large bank from Sultanate of Oman for brand, advertising, content, and CX.
Other recent new business wins include GROHE, Kwai, Titan Eyewear, and Zayed Sustainability Prize in the UAE and Assima Hospital, Dhaman National Health Insurance, Ooredoo Telecom and Weyay Bank in Kuwait. Mandates encompass integrated marketing, communications, influencer marketing, creative advertising, branding, media services, digital and performance marketing, social media, and content management.
The new account wins are a part of the agency’s strategic transformation aimed at strengthening its specialist consultancy services and meeting client needs and moving to a digital first and silo-free organisation. The agency will also aim to facilitate its regional expansion through the client wins.
Avi Bhojani, Group CEO, BPG said: “Three pivotal moments have shaped BPG over the last three decades. In 1995, BPG 1.0 was born after winning an integrated mandate from the Dubai Government to build and execute Dubai Shopping Festival. We evolved into BPG 2.0 in 2003, after winning mandates for public advocacy in Iraq. It’s now time for BPG 3.0 after a significant, game-changing creative win in Saudi Arabia, crowning a host of wins through 2022. We are transforming into an agile integrated agency, able to scale up swiftly to meet client demands and deliver disruptive work in a fast-evolving commercial landscape. With our client-centric strategy and execution, we look forward to building and strengthening many more MENA brands in 2023 and beyond.”