Continuing its unique campaign to reverberate with Ramadan ethos, Vatika, a haircare brand, is on a mission to empower women across GCC and MENA region with Vatika Voices. To celebrate the success of its pilot phase, the brand has released inspiring stories of women who believed in themselves and made ‘think big, dream high’ a reality. Vatika along worked on the campaign with Entreprenelle.
Ushering in Ramadan 2022 with a unique initiative, the brand had collated magical moments that narrate real-life stories of women from the Vatika Voices campaign. The videos echo sentiments of how women can dream high and break the ceilings when provided with the right push and opportunities. The brand intends to encourage more women to become a part of Vatika Voices and help them realize their true potential through #GiftAPush.
With the release of these videos Vatika Voices enters its second phase and is now inviting consumers to nominate talented women across segments from the GCC and MENA regions. To celebrate the women in your life, one can simply visit Vatika’s dedicated microsite to nominate the deserving and support them with a push in the right direction. Until now, the campaign has helped at least 1000 women with the most inspiring and impactful stories to further chase their dreams and looks forward to a wider reach during the holy month of Ramadan.
With Vatika Voices, it’s #NeverTooLate to wake up to your dreams.
Credits
Vatika Middle East team:
Associate product manager: Nada Yasser
Senior product manager: Nadia Lagdah
