Advertising Creative Digital Featured Marketing Media The Work

posted on Nov. 25, 2025 at 2:44 pmNov 25, 2025

BMW, Serviceplan balance cultural storytelling, automotive innovation in Suhail campaign

posted on Nov. 25, 2025 at 2:44 pmNov 25, 2025

Serviceplan Middle East partnered with BMW Middle East to bring the vision of the Suhail Edition to life through a cinematic campaign and BTS content, shot by Grigory Granovskiy and produced by The Factory Productions Co.

Suhail BMW Serviceplan

In celebration of one of its most exclusive and poetic creations to date, BMW Middle East has unveiled the BMW 7 Series Suhail Edition in Riyadh as a tribute to Arabian heritage and forward-thinking luxury.
To support this landmark launch, Serviceplan Middle East partnered with BMW Middle East to bring the vision of the Suhail Edition to life through a cinematic campaign and behind-the-scenes content that captured the elegance, symbolism, and serenity at the heart of the model.
Limited to just 50 units worldwide, the Suhail Edition draws its name from the Suhail star, which has long been regarded in the region as a symbol of guidance, clarity and promise.

“Our

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Tags:“Serviceplan Middle East”BMW BMW 7 series BMW Middle East Geethika Sood Grigory Granovskiy Kenneth Barnes Laith Alemailat Suhail Suhail star The Factory Productions Co.the rising star

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.