Advertising must be about more than greed, ego and fear, says Mounir Harfouche. Done right, it can make the world a better place
Unfortunately, I can’t separate the Trump phenomenon from everything else happening around us, especially in advertising and marketing.
You may well ask: why Trump?
Today, Trump is the true embodiment of where our industry is heading. And what does Trump stand for? He stands for the individual ego, the over-dramatised fear, the want over the need. A reckoning that true leadership has a greater purpose that serves as a lighthouse, guiding people to a better world.
‘Trumpology’ is the theory of selfishness and destruction, one that is limited to scoring pe
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