Dubai’s thrilling sports season is up and running with a stellar line-up of global sporting spectacles from the recently concluded Emirates Dubai 7s to the highly anticipated upcoming Hero Dubai Desert Classic in January 2025, the Dubai Duty-Free Tennis Championships in February 2025, and its crowning glory, the Dubai World Cup in April 2025.
Supporting the strategy and delivery of many of the city’s flagship events is Falcon and Associates, which has been actively involved in marketing these sporting events through an integrated Dubai Sports Season Campaign, including the creation of hero films and dynamic sports spots intended to raise global awareness for Dubai’s international sport
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