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- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
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- News
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- PR
- Private View
- Saudi Focus
- Special Features
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AOTYME2026
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Sofia Serrano

MBC GROUP launches MBC TALENT

A view from Dave Trott: We don’t need strategists, we need planners

Unilever hosts Annual Sustainable Living Plan Event 2021 MENA Green Recovery – Building Back Better

AppsFlyer committed to empowering Middle East marketers with attribution and measurement solutions

The TikTok Year in Review, Celebrating 2020 Creative Excellence in MENA

SOCIATE promotes agency team member, Tazeen Jafri, to PR Manager

Philips puts $300 million global integrated account up for bid

Business Insider launches advertising sales representation in the Middle East

Momentum creates campaign ‘What’s Your Beautiful?’ for Kaya Skin Clinic ME

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THE WORK

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

The Answer is Yas

Advertising Creative Digital Digital Featured Marketing Media News Social The WorkJun 16, 2026

Yas Island’s ‘The Answer is Yas’ campaign drives 441 per cent surge in package search

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