Insider Inc, a leading global media company based in New York, has commenced the offering of sales, advertising, and content solutions in the MENA region through the appointment of Dubai-based The MediaVantage. Serving as the exclusive regional representative for Insider Inc., The MediaVantage will engage clients and agencies with advertising and content offerings available only on the powerful Insider Inc platform, which includes Business Insider; its news and lifestyle sibling, Insider; and markets-driven Markets Insider.
Julian Childs, SVP International and UK Managing Director at Insider Inc, said, “Now more than ever, the Middle East and North Africa is a fascinating area of the world to learn and understand more about. We see great potential for brands in the region to leverage our platforms and digital storytelling to increase their global marketing reach and impact. The MediaVantage is the ideal partner for us to help realise these goals, and we’re excited to work with them to deliver effective and targeted solutions to businesses in the region seeking to take advantage of the unique global scale and impact that Insider provides.”
Manoj Khimji, Managing Director, The MediaVantage, added, “Insider Inc has a fantastic media portfolio, and their successful experience around the world gives us a great opportunity to further build on our existing offering. In a little over a decade, Insider has become one of the pre-eminent news media brands focused on the digital generation, and it aligns perfectly with our business’s evolution to provide clients and agencies with solutions provided by the globe’s leading platforms. We’re looking forward to working with advertisers to showcase some of the most inspiring stories coming out of the Middle East and to help shape the global narrative about the region.”
Founded in 2007, Insider Inc currently reaches an audience of 265 million per month across BusinessInsider.com and Insider.com (Comscore). Insider Inc is owned by Berlin-based Axel Springer, and currently operates 12 editions, including eight local language sites. In 2020, Insider was one of the few media companies globally to continue to expand its newsroom and has added both a local language edition in Mexico and news bureau in Singapore.
Leading Middle East brands such as Emirates Airline, Qatar Foundation, SABIC, ADNOC, and Saudi Aramco have already benefitted from Insider’s global audience reach and media solutions portfolio.
The MediaVantage is a leading international media representative in the Middle East, with exclusive mandates for the region ranging from Skyscanner, WeChat, Harrods Media, The Economist, and many others.