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AOTYME2026
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Ishwari Khatu

Why every brand in MENA needs a sports marketing strategy

A group photograph of the winners at Campaign’s Agency of the Year Middle East Awards held on December 11, 2025.

Campaign’s Agency of the Year Middle East Awards 2025 winners revealed

Havas Media’s David Do Rosario shares why MENA brands need to redefine automation as a strategic ally, not a shortcut.

Digital Essays 2025: Automation without blindfolds – how marketers can reclaim strategic control

Call for listings in Campaign’s annual Agency Directory and Powerhouse Map 2026

Marketing Game Changers Awards 2025 issue is out

Marketing Game Changers Awards Winner 2025: Alka Winter

Marketing Game Changers Awards Winner 2025: Alka Winter

Marketing Game Changers Awards Winner 2025: Nabil Sleiman

Marketing Game Changers Awards Winner 2025: Nabil Sleiman

Marketing Game Changers Awards Winner 2025: Maleeha Riaz Khan

Marketing Game Changers Awards Winner 2025: Maleeha Riaz Khan

Marketing Game Changers Awards Winner 2025: Michelle Lee

Marketing Game Changers Awards Winner 2025: Michelle Lee

1 … 25 26 27 … 271

Page 26 of 271

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THE WORK

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

The Answer is Yas

Advertising Creative Digital Digital Featured Marketing Media News Social The WorkJun 16, 2026

Yas Island’s ‘The Answer is Yas’ campaign drives 441 per cent surge in package search

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