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- Appointments
- Brands Focus
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Ishwari Khatu

Marketing Game Changers Awards Winner 2025: Charlotte Eland

Marketing Game Changers Awards Winner 2025: Charlotte Eland

Marketing Game Changers Awards Winner 2025: Passant El Ghannam

Marketing Game Changers Awards Winner 2025: Ahmad Chatila

Marketing Game Changers Awards Winner 2025: Avinash Babur

Marketing Game Changers Awards Winner 2025: Avinash Babur

Marketing Game Changers Awards Winner 2025: Ibrahim Al Mayahi

Marketer of the Year 2025

Campaign Middle East’s Marketer of the Year 2025: Khaled Rashed AlShehhi

Marketing Game Changers Awards 2025 Winners

2026 Jury Presidents

Dubai Lynx announces 2026 Jury Presidents

Umesh Ajmani on mobile marketing

The rise of performance-driven mobile marketing in GCC

1 … 26 27 28 … 271

Page 27 of 271

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THE WORK

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

The Answer is Yas

Advertising Creative Digital Digital Featured Marketing Media News Social The WorkJun 16, 2026

Yas Island’s ‘The Answer is Yas’ campaign drives 441 per cent surge in package search

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