Nissan has unveiled “We’ve Got Your Ride”, a social-first campaign designed to introduce Nissan Assistance, a complimentary roadside support service included with all new Nissan vehicles from 2025 onwards. The campaign aims to build awareness around the service while reinforcing Nissan’s commitment to supporting drivers beyond the point of purchase.
The campaign positions Nissan Assistance as a reassurance-led ownership benefit, designed to provide confidence, peace of mind, and practical support when drivers need it most. The creative approach focuses on human, relatable storytelling rather than purely functional messaging, emphasising moments that everyday drivers recognise.
Rollout
The campaign is anch
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