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Ishwari Khatu

Hypermedia CEO Philip Matta handed over the 2025 trophy for Independent Media Agency of the Year to the Fusion5 Advertising team.

AOTY 2025: Fusion5 on winning Independent Media Agency of the Year

AOTY 2025: The Hanging House on winning the Independent Creative Agency of the Year

Nadeem Ibrahim

Nadeem Ibrahim joins Platformance as Head of Strategic Programmes

The Assembly team celebrated on stage after being presented with the Digital Agency of the Year 2025 honour by Sherry Mansour, Managing Director – MENAT, Seedtag, category partner of the award.

AOTY 2025: Assembly on winning Digital Agency of the Year

Matter of Fact: ESG in 2025 – MENA leads by example

UM KSA was named Best Agency - Saudi Arabia, one of the key geography categories, with the award presented by Waqas Amin, Director – Creative Services Department at The Royal Commission for Riyadh City (far right).

AOTY 2025: UM KSA on winning Best Agency – Saudi Arabia

AOTY 2025: Brand Lounge on winning Branding Agency of the Year

Named Best Agency – Oman for 2025, the Kenshō Mindful Communications team collects its award from Thomas Woodgate, Group Content Director, Motivate Media Group.

AOTY 2025: Kenshō Mindful Communications on winning Best Agency – Oman

Outdoor advertising in Dubai isn’t just seen – it’s experienced, says V4Good's Founder and Creative Chairwoman, Vidya Manmohan.

The OOH-so-great outdoor advertising

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THE WORK

Lay's campaign No Lay's No Game

‘No Lay’s, No Game’ video campaign featuring Saudi footballers builds on fan activations

The Unburied Casket

Advertising Creative Digital Featured Marketing Media The WorkJul 7, 2026

Women For Change, Edelman reveal rollout of Cannes Lions-winning The Unburied Casket

Novo Nordisk, weight loss, Live Lighter, Saatchi & Saatchi

Advertising Creative Digital Digital Featured Marketing Media Social The Work VideoJul 7, 2026

Novo Nordisk, Lama Jouni, Saatchi & Saatchi reframe weight transformation conversation

Batroun Foot City

Featured The WorkJul 6, 2026

Batroun Foot City transforms a coastal city into a 39-day World Cup activation

SAVA Squad

Advertising Creative Digital Digital Featured Marketing Media Social The Work VideoJul 3, 2026

Majid Al Futtaim’s SAVA reveals SAVA Squad to show dominance over category rivals

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