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Ishwari Khatu

Technologia

Yango taps viral ‘technologia’ guy to promote its tech ecosystem

Through Webflow, Impact Proximity aims to support clients across sectors including real estate, lifestyle, hospitality and government initiatives.

Impact Proximity, Webflow partner to drive digital experiences

INITIO Parfums Privés perfume bottles

INITIO Parfums Privés appoints Faux Consultancy as PR partner

As part of the remit, Houbara will support communications and thought leadership efforts for INSEAD in the UAE.

INSEAD reappoints Houbara Communications as PR partner

Matter of Fact: The personalisation precipice

Amazon Creators Foundry

Creators HQ, Amazon Ads to launch Amazon Creators Foundry

Under the parallel name, the agency brings together experience design and technology to address customer journeys.

Beyond Creation rebrands as parallel to focus on CX

Ad Tech trends to look out for in 2026

$TBWA\RAAD collected the Best Place to Work in 2025 award from Khaled AlShehhi, Executive Director of Marketing and Communication, UAE Government Media Office (far right).$

AOTY 2025: TBWA\RAAD on winning Best Place to Work in 2025

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THE WORK

Lay's campaign No Lay's No Game

‘No Lay’s, No Game’ video campaign featuring Saudi footballers builds on fan activations

The Unburied Casket

Advertising Creative Digital Featured Marketing Media The WorkJul 7, 2026

Women For Change, Edelman reveal rollout of Cannes Lions-winning The Unburied Casket

Novo Nordisk, weight loss, Live Lighter, Saatchi & Saatchi

Advertising Creative Digital Digital Featured Marketing Media Social The Work VideoJul 7, 2026

Novo Nordisk, Lama Jouni, Saatchi & Saatchi reframe weight transformation conversation

Batroun Foot City

Featured The WorkJul 6, 2026

Batroun Foot City transforms a coastal city into a 39-day World Cup activation

SAVA Squad

Advertising Creative Digital Digital Featured Marketing Media Social The Work VideoJul 3, 2026

Majid Al Futtaim’s SAVA reveals SAVA Squad to show dominance over category rivals

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