Platformance has appointed Nadeem Ibrahim as Head of Strategic Programmes, a newly created role focused on strengthening and scaling the company’s partnerships with agency networks across the MENA region.
The appointment comes as marketing becomes more integrated and increasingly measured against tangible business outcomes, prompting Platformance to deepen collaboration with agencies that continue to sit at the centre of how brands plan, execute and drive growth.
In his new role, Ibrahim will partner with senior agency teams to develop joint business frameworks across key advertisers, while driving adoption of Platformance’s advertising solutions. His remit is centred on helping agencies and brands operationalise outcome-led programmes at scale, with consistency across markets.
Ibrahim brings more than two decades of experience across agencies, client organisations and global technology platforms. His background includes extensive regional experience, with five years spent in Saudi Arabia supporting major brands, alongside previous roles at Meta where he partnered with agencies and advertisers on performance-driven initiatives.
Commenting on the appointment, Nadeem Ibrahim said: “I’m genuinely excited to be joining Platformance at this stage of its growth. Agencies play a central role in how brands grow across this region. My focus is building stronger, deeper partnerships with agency teams across markets, enabling them to work more closely with Platformance, and our products, to deliver clear and measurable outcomes for their clients’’
Hassan Shoker, Chief Commercial Officer at Platformance, added: “Agencies remain the primary execution layer for brands across MENA. As expectations around outcomes increase, we need deeper, more structured partnerships. Nadeem’s experience will help us strengthen those relationships and drive meaningful growth together.”
