Through Webflow, Impact Proximity aims to support clients across sectors including real estate, lifestyle, hospitality and government initiatives.Impact Proximity, part of Omnicom’s IMPACT BBDO Group, has partnered with Webflow to support faster, high-performance digital experiences across the Middle East.
The partnership sees Impact Proximity working with Webflow’s AI-native website experience platform to streamline how enterprise websites are designed, built and managed. The aim is to reduce development friction while enabling brands to launch, iterate and scale digital experiences more efficiently.
By integrating Webflow into its delivery model, Impact Proximity aims to speed up prototyping and feedback cycles, shorten approval processes, and remove common development bottlenecks. Through the partnership, clients will also gain access to a visual CMS alongside advanced analytics, AEO capabilities and customisation tools, allowing teams to collaborate more closely and make updates in real time.
As an official Webflow regional partner in the Middle East, Impact Proximity expects uptake to grow as brands prioritise faster digital rollouts and more agile website management.
The agency has already applied the platform to a large-scale digital ecosystem for a Dubai-based investment group, spanning its corporate platform and a broad portfolio covering real estate, lifestyle, hospitality, entertainment and landmark developments.
“We’re proud to be partnering with Impact Proximity, a standout Omnicom Group agency, to bring the full power of Webflow’s capabilities to leading brands across the globe,” said Lisa Box, VP of Partnerships at Webflow. “Their deep enterprise expertise combined with our AI-native platform enables teams to design, build, launch and scale digital experiences faster than ever.”
Nawal Momen, projects director at Impact Proximity, added: “With businesses increasingly needing agile and high-performing digital experiences, this partnership allows us to deliver solutions that directly impact client performance, speed to market and engagement.”
Through Webflow, Impact Proximity aims to support clients across sectors including real estate, lifestyle, hospitality and government initiatives, enabling them to manage corporate platforms, campaign microsites and seasonal activations with greater flexibility and measurable outcomes.
