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Ishwari Khatu

Publicis Groupe Middle East & Turkey won the Holding Company of the Year honour, securing one of the biggest awards of the night, presented by Manoj Khimji, Managing Director, The Vantage.

AOTY 2025: Publicis Groupe on winning Holding Company of the Year

Melon Online to lead digital marketing for Society by SoFleur

Celebrating the win of one of the most coveted awards of the night, the Impact BBDO team posed with the Creative Agency of the Year trophy with Chair judge Emma Campbell (far right).

AOTY 2025: Impact BBDO on winning Creative Agency of the Year

NextWhat

NextWhat Advertising secures exclusive ONEVASCO contract

How festive campaigns are turning shoppers into storytellers

Arab-easy by e& addresses the rise of Arabizi – the use of Latin characters to write Arabic – and the quiet erosion of Arabic script.

e& challenges Arabizi with Arab-easy

FMCG brands are underestimating competitors who don’t play by old rules, while defending equity that no longer guarantees choice, writes Fadi Nakhle.

How wholesalers and private labels are eating FMCG brands alive

Healthcare communication is evolving from purely informational messaging to emotionally intelligent storytelling, writes Akkela.

Healing through connection: New era of healthcare communication

SQUATWOLF's collaboration with Collective 365 allows it to monitor attendance, participation trends in ways that digital cannot capture.

SQUATWOLF leans into community fitness to shape product, data and strategy

1 … 20 21 22 … 271

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THE WORK

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

The Answer is Yas

Advertising Creative Digital Digital Featured Marketing Media News Social The WorkJun 16, 2026

Yas Island’s ‘The Answer is Yas’ campaign drives 441 per cent surge in package search

Al Haboob

Advertising Creative Featured Marketing Social Media The WorkJun 16, 2026

Shantelle Nagarajan

Al Haboob turns a racing camel into the World Cup’s unlikeliest pundit

Cannes Lions 2026 contenders

Advertising Creative Digital Editors' Picks Featured Marketing Media News The WorkJun 16, 2026

Cannes Lions 2026: Comprehensive list of top MENA contenders and campaigns

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