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Ishwari Khatu

What marketing trends will shape GCC businesses in 2025?

Ahmed Al Sahhaf appointed as president of new IAA Saudi Chapter

Ghassan Kassabji, CEO, Impact BBDO Group on Athar Festival 2024

Ghassan Kassabji: “2025 is a moment of transformation”

AlArabia launches proximity-focused DOOH network in Dubai

The Bold Group launches seven specialised agencies

From gaming to sports: Key takeaways from GroupM Saudi event

2025 outlook: “OOH is poised to take centre stage”

Riyadh Season drops ‘Obsession’ trailer for Usyk vs Fury rematch

Brand vs performance marketing: Have we found the balance?

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THE WORK

E& Neo Home Plus

e&, Big Kahuna Films and Saatchi & Saatchi unveil AI-crafted campaign

Advertising Creative Digital Editors' Picks Featured Marketing Social Media Special Feature The WorkDec 20, 2024

Behind-the-scenes of the stellar Dubai Sports Season integrated campaign

TallyPrime campaign

Advertising Creative Digital Featured Marketing The WorkDec 20, 2024

Tally Solutions, Great Mountain Picturehouse create ‘Perfectly Simple’ campaign

Al Habtoor Motors Mitsubishi Outlander

Advertising Creative Digital Editors' Picks Featured Marketing Social Media The WorkDec 20, 2024

Mitsubishi Outlander turns into storyteller narrating ‘poetry in motion’ for Eid Al Etihad

Creative Featured The Work Video Video & AudioDec 19, 2024

Riyadh Season drops ‘Obsession’ trailer for Usyk vs Fury rematch

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