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- Agency of the Year
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- Brands Focus
- Industry Forum
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- Special Features
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AOTYME2026
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Ishwari Khatu

Publicis will be fighting for the account against incumbent WPP in the Coca-Cola top markets around the world.

WPP and Publicis go head-to-head in Coca-Cola media, data and tech review

M&C Saatchi’s Lana Bdeir explores what it now takes for luxury brands to earn cultural trust and belonging.

Permission to enter: earning cultural trust in luxury

If social media didn’t exist, would your brand still connect?

Unilever’s Manan Gupta on how beauty brands can create value when consumers are trading up – and trading down.

Premiumisation 2.0: Creating value in a polarising GCC beauty market

The new rules of reaching MENA’s family audience

Matter of Fact: The ‘skip’ button

MBC Media Solutions’ Ronald Sawaya unpacks the data behind television (TV)’s enduring effectiveness across attention, recall, consideration and cross-platform amplification.

The power of TV in building brands and driving results

Is regional marketing more brand-led than campaign-led?

The Luxury Edition 2026

Campaign’s Luxury Edition 2026 is out now

1 2 3 … 271

Page 2 of 271

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THE WORK

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

The Answer is Yas

Advertising Creative Digital Digital Featured Marketing Media News Social The WorkJun 16, 2026

Yas Island’s ‘The Answer is Yas’ campaign drives 441 per cent surge in package search

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