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Hiba Faisal

Alyza Beg

Easa Saleh Al Gurg Group launches Born28

Spinneys Abu Dhabi takes the F1 route to connect with consumers

Ilya Balakin, Head Of Creative Dept, Partner Sila Sveta

Multimedia: The new face of brand media in the MENA region

Tarek Miknas

Reflecting on 2024 with the CEO of FP7 McCann, Tarek Miknas

Omar Meski, Founder and CEO of the Clips Agency

Ghost-podcasting: Engineering virality for the age of short-form video

mangrove restoration

Shop to Save: Unilever’s sustainability campaign

How Spinneys social media is keeping up with Gen-Z trends

James Bulley,

How major events shape brand narratives

Sophie Hansom, Social media

Stories, Reels, and Sales: How social media is driving Dubai’s property boom

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THE WORK

E& Neo Home Plus

e&, Big Kahuna Films and Saatchi & Saatchi unveil AI-crafted campaign

Advertising Creative Digital Editors' Picks Featured Marketing Social Media Special Feature The WorkDec 20, 2024

Behind-the-scenes of the stellar Dubai Sports Season integrated campaign

TallyPrime campaign

Advertising Creative Digital Featured Marketing The WorkDec 20, 2024

Tally Solutions, Great Mountain Picturehouse create ‘Perfectly Simple’ campaign

Al Habtoor Motors Mitsubishi Outlander

Advertising Creative Digital Editors' Picks Featured Marketing Social Media The WorkDec 20, 2024

Mitsubishi Outlander turns into storyteller narrating ‘poetry in motion’ for Eid Al Etihad

Creative Featured The Work Video Video & AudioDec 19, 2024

Riyadh Season drops ‘Obsession’ trailer for Usyk vs Fury rematch

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