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Anup Oommen
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Athar Festival 2025 unveils boldest agenda to date for Saudi Arabia’s creative landscape

Anup Oommen
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Athar Festival 2025 is set to gather more than 3,000 attendees across two days, feature more than 150 speakers, 80+ activations, and five dynamic content stages.

From left, Waleed Al Ahmed, General Manager of Corporate Communications at flynas; Ahmed Al Sahhaf, CEO of MBC Media Solutions; Ian Fairservice, Chairman of the Athar Festival, and Managing Partner and Editor-in-Chief of Motivate Media Group; and Mohamed Al Ayed, Vice Chairman of the Athar Festival and CEO of TRACCS.From left, Waleed Al Ahmed, General Manager of Corporate Communications at flynas; Ahmed Al Sahhaf, CEO of MBC Media Solutions; Ian Fairservice, Chairman of the Athar Festival, and Managing Partner and Editor-in-Chief of Motivate Media Group; and Mohamed Al Ayed, Vice Chairman of the Athar Festival and CEO of TRACCS.

Athar – Saudi Festival of Creativity, the Kingdom’s largest gathering of the creative marketing industry, has unveiled key highlights of its upcoming third edition including the new venue, programme, and a stellar speakers’ line up.

The announcement was made during a press conference led by Motivate Media Group and TRACCS, in the presence of partners MBC Media Solutions (MMS) and flynas, setting the stage for the highly anticipated event scheduled for 21–22 October 2025 at JAX District – Diriyah Biennale Foundation.

Athar Festival 2025 is expected to gather more than 3,000 attendees across two days, feature more than 150 speakers, more than 80 activations and five dynamic content st


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the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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