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Athar Academies

Young Talent Academies, learning platforms, competitions shine bright at Athar Festival

From left, Waleed Al Ahmed, General Manager of Corporate Communications at flynas; Ahmed Al Sahhaf, CEO of MBC Media Solutions; Ian Fairservice, Chairman of the Athar Festival, and Managing Partner and Editor-in-Chief of Motivate Media Group; and Mohamed Al Ayed, Vice Chairman of the Athar Festival and CEO of TRACCS.

Athar Festival 2025 unveils boldest agenda to date for Saudi Arabia’s creative landscape

Maheerah Network

Athar Festival launches Maheerah Network for women-empowerment

‘Saudi women becoming key players in boardrooms and Executive Committees’

Maheerah Programme

Maheerah Programme at Athar Festival reveals 15 key participants

Athar Festival Motivate Media Group TRACCS

Athar Festival to empower senior marketers, C-suite executives in KSA

Campaign Middle East August Women in Advertising Reflecting on Equity PR Events Experiential Guide 2024

Women in advertising reflect on equity in latest Campaign Middle East issue

Athar - Saudi Festival of Creativity press conference

Athar Festival of Creativity unveils speaker lineup, training initiatives

THE WORK

Tawuniya

How Tawuniya’s Saudi National Day campaign gained 5 million impressions on X

Taj

Creative Featured The WorkNov 5, 2025

Shantelle Nagarajan

Indian Hotels Company releases ‘The Sound of Taj’ with Mindloop Studios

Home R Us 1

Advertising Creative Digital Featured Marketing Media The WorkNov 5, 2025

Homes R Us, Think Human turn fear into friendship for Halloween

Sharaf DG

Creative Featured Marketing The WorkNov 5, 2025

Shantelle Nagarajan

Sharaf DG showcases Microsoft Copilot+ with mall activation

Halloween

Advertising Creative Featured Marketing The WorkOct 30, 2025

Shantelle Nagarajan

IKEA’s ‘Halloween Essentials’ transforms soft furnishings into shields

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