The MENA Independent Agency landscape is fast-evolving, and one of the largest and most accomplished in the space is Assembly, a multi-award-winning brand performance agency, with a roster of regional and international clients including Landmark Group, Gulf Marketing Group, and Al Tayer Group.
With strengths in E-commerce and Retail, Assembly were one of the first regional independents to utilise the potential of TikTok’s full-funnel product suite. Early campaign successes prompted Assembly’s leadership to agree on a working partnership with TikTok, to ensure their competitive edge in performance was sustained:
“We had already achieved successes with TikTok, but the platform was evolving at such a rapid pace, we wanted to create a pa
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