Ad tech company Gamned explains programmatic campaigns in an exclusive series of short videos. In this video, Gamned examines why should a trading desk master different DSPs.
Learn the advantages advertisers have by using several DSPs, which includes further access to data and the inventory available on the market. Learn what are the ‘walled gardens’ DSPs and how these offer advantages to refine the buying strategies, as well as having a low risk of bidding against each other.
