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Ask Gamned: Planning the main programmatic KPIs (Part 2)

Ad tech company Gamned explains the main KPIs of programmatic advertising.

Ad tech company Gamned explains programmatic campaigns in an exclusive series of short videos. In this video, Gamned examines the main KPIs of programmatic advertising.

The indicators used to measure the visibility of a campaign are CPM and VCPM. Also, see which indicators you should use to generate visits for a website, the right indicator for a video campaign and how to calculate the indicators for performance-focused direct response campaigns.

Watch more of the series here

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