Apparel Group has launched its back-to-school campaign in the UAE and the wider GCC, inviting students at school and university to empower their return to the classroom with style.
Thoughtfully designed to meet the needs of all students, Apparel Group claims campaign brings together a standout selection of apparel, footwear, accessories, beauty essentials, and school-ready gear.
“Back to Style is more than a seasonal campaign,” said Neeraj Teckchandani, CEO of Apparel Group. “It is our way of empowering students and families across the UAE to begin the academic year with confidence and individuality.”
The campaign uses two types of messaging to resonate with students: Back to School
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