If you’ve been overexposed to the terms ‘we live in unprecedented times’ and ‘now more than ever’, you’re not alone. 2020 hit hard and 2021 was the recovery room where most agencies and brands around the world learned how to cope and adapt to change faster than you can say ‘social media’.
It’s now time to use those learnings to shape our social media and content strategies for the year. Here are some tips on how to unlock the best content approach for your clients or brands:
Your content should be data-driven
It’s time to go beyond data gathering. Take a step forward and analyse your data, go beyond numbers and typical demographics. For example, if your engagement rate is
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