Can you guess how much time the average UAE-based user spends on the internet and social media? A whopping 10 hours a day. The era of digital distraction is upon us, and no business is resistant to its impact. Brands must have a holistic measurement plan to fulfil the consumer’s demand.
Whether it’s seeking information on a smartphone, shopping through social media, or binge-watching on a tablet, individuals interact with digital media in various ad formats across a host of platforms every day. This type of usage introduces a great deal of complexity regarding media measurements. Your continuous learnings, results, and optimizations are based on precise and accurate media measurements –
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