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#AllTheSensitivityWillPass campaign launched by Sensodyne and Isobar MENA to fight Covid19 negativity in Egypt

Sensodyne’s new music video encourages Egyptian’s to overcome Coronavirus sensitivities and share positivity during the crisis, reaching #2 on the Anghami chart

As Egypt’s coronavirus numbers continue to increase and people prepare for another month self-isolating at home the negative impact on their wellbeing has been clear with many complaining the stay at home routine is getting harder every day. With bad news being reported everywhere, people are wondering when the sensitivities bought on by the virus will be overcome as everyone looks forward to the day it is safe to go outside without fear.

Amid the uncertainty, Sensodyne, a brand synonymous with overcoming sensitivity, wanted to help raise spirits and encourage Egyptians to live a life free of sensitivity. Teaming up with singer-songwriter Ahmed El Ruby and other familiar faces Injy El


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