Riyadh Airports Company has granted outdoor supplier Al Arabia the advertising rights for Riyadh’s airport, King Khalid International Airport (KKIA).
Riyadh Airports Company signed a 10-year contract with Arabian Contracting Services Co to grant Al Arabia rights to manage and operate advertising contracts for all of the Saudi Capital airport’s marketing spaces in domestic and international terminals for the duration.
The partnership includes managing and digitally operating billboards in all indoor and outdoor spaces of KKIA’s terminals and borders by Al Arabia.
New revenues and experiences
The partnership is expected to “enhance RAC revenues”, according to RAC’s Chief Commercial Officer, Abdulaziz A. Alasaker.
It is also expected to contribute to creating a new experience in the terminals. These are part of the airport’s strategic directions that align with the objectives of the Kingdom’s Vision 2030.
Al Arabia CEO Mohamed Al-Khereiji said: “Cooperating with RAC will give us an opportunity to apply the most advanced smart systems and creative solutions in one of the most strategic locations, in line with Riyadh Vision and its strategic objectives.
“We will also seek to attract investments and achieve the best economic returns of this partnership’s opportunities,” he added.
The KKIA houses 270 ad spaces including street billboards, digital networks as well as static and dynamic sites across the terminals.
The airport is also touted to have one of the world’s largest billboards, spanning a width of 250 meters and a height of 12 meters, located on the way from the city to the airport.
Al Arabia on a roll
Recently, Arabian Contracting Services Co announced that its UAE sector Al Arabia OOH Digital Company has been granted the rights for outdoor billboards in Dubai worth more than $142 million (AED 522 million).
RTA, the road and transport authority in Dubai, granted Al Arabia the rights to install, operate and maintain outdoor advertising billboards for the duration of 10 years and 5 months.
Al Arabia was granted rights to 294 advertising billboards, located in various areas in Dubai.
