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posted on Jan. 20, 2025 at 2:19 pm

Affiliate marketing: Scaling homegrown UAE businesses globally

posted on Jan. 20, 2025 at 2:19 pm

Triliv Holdings' Founder Jigar Sagar discusses down-to-earth, actionable affiliate marketing strategies suited to the Gulf region, from localisation and data-driven optimisation to compliance, technology and platform capabilities.

Jigar Sagar, Founder, Triliv Holdings on the rising potential of affiliate marketing in the GCC region.

What if your customers didn’t just buy from you, but actively helped you grow your business? This is the promise of affiliate marketing, a strategy transforming how businesses in the UAE engage with their audiences.

With e-commerce sales in the region projected to surpass $27bn by 2025 and social media penetration exceeding 99 per cent, the UAE offers an ideal environment for affiliate marketing to thrive.

From companies within the luxury goods and travel sector to those active within the health tech and wellness

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Tags:affiliate marketing Arbic language bloggers Consumer behaviour cultural alignment data-driven optimisation digital engagement E-commerce influencers Instagram Jigar Sagar leads localisation lyalty marketing strategies mobile first features platforms Sales scaling businesses social media target demographics TikTok Traffic Triliv Holdings

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.