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New Snap research shows real-time conversation, community and mobile engagement are becoming central to how fans experience football.

Snapchat research reveals how football fandom is moving beyond the match

Alex Malouf, Founder and Managing Partner, Narrative Shapers

Narrative Shapers, PR Academy offer training for GCC marketing and comms teams

Platinumlist CEO Cosmin Ivan explores how traditional sports and esports are reshaping audience engagement in live fan experiences.

What sports & esports can teach each other about live fan experiences

Pablosky Ramadan campaign

Pablosky Ramadan campaign chooses Arab community over heavy ad spends

Saudi Arabia Ipsos esports gaming PLG Power League Gaming trends

Top trends: How Saudi gamers consume content and engage with esports

Jigar Sagar, Founder, Triliv Holdings on the rising potential of affiliate marketing in the GCC region.

Affiliate marketing: Scaling homegrown UAE businesses globally

Tarek Esper, Managing Director, SOCIALEYEZ

SOCIALEYEZ’s Tarek Esper discusses ‘The Art of No Matter What’

Socialeyez report highlights 5 key trends to connect with audiences

THE WORK

Spotify has launched Your Summer Persona in Egypt, a personalised in-app experience that matches listeners to a summer identity

Spotify’s ‘Your Summer Persona’ gives Egyptians a personalised summer

Shake Shack AI-powered

Creative Digital Featured Social The WorkJul 23, 2026

Shake Shack turns burger launch into AI-powered shouting challenge

Qiddiya

Brands Creative Featured Insights News The WorkJul 23, 2026

Shantelle Nagarajan

Qiddiya City launches ‘Powered by Play’ brand platform

Saudi a

Advertising Creative Featured Marketing Social Media The WorkJul 21, 2026

Shantelle Nagarajan

Saudi Arabia makes the World Cup’s hydration break a real-time marketing platform

IKEA discount

Advertising Creative Featured Marketing The WorkJul 20, 2026

Shantelle Nagarajan

IKEA Alsulaiman turns a football tactic into a ‘Flat Out’ discount campaign

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