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Anup Oommen
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Aditi Khare joins Mada Media as Chief Marketing Associate

Anup Oommen
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With more than 12 years of global marketing experience, Khare brings a strong track record of building high-impact brand campaigns and driving brand growth across markets including the UAE, China, the UK and India.

Aditi Khare, Chief Marketing Associate, Mada MediaAditi Khare, Chief Marketing Associate, Mada Media

Mada Media, the company responsible for organising, developing and managing the out-of-home (OOH) advertising sector in Dubai,  has appointed Aditi Khare as Chief Marketing Associate.

With more than 12 years of global marketing experience, Khare brings a strong track record of building high-impact brand campaigns and driving brand growth across markets including the UAE, China, the UK and India.

She has previously held key roles at leading organisations such as TikTok, Weber Shandwick, Alibaba Group, Danube Group, Blinkit, and India Today.

Commenting on her appointment, Khare said, “I’m excited to join Mada Media at a time when the out-of-home ecosystem is being reimagined at scale. Having worked across global markets, I love how Dubai is doing this fundamentally differently. This is an opportunity to build a unified, intelligent, and globally benchmarked media ecosystem.”

She added, “I’m particularly excited to contribute to the vision of Dubai 2040. It will be about visibility and how a city communicates and connects via media. Being part of one of the world’s most dynamic and fast-evolving advertising ecosystems is incredibly exciting. I look forward to bringing together my learnings globally to create work that is both impactful and defining for the region.”

Recognised for her data-driven storytelling and strategic communications expertise, Khare was named among the 100 Rising Stars in Communications by a leading New York-based publication PRovoke in 2024 for her viral “1% Man” campaign at Danube.

The appointment marks a significant addition to Mada Media’s team as it continues to strengthen within Dubai’s evolving media ecosystem.

Mada Media is a private joint stock company (PJSC) formed in collaboration with Dubai Roads and Transport Authority (RTA) and Dubai Municipality (DM), under the umbrella of Dubai Investment Fund.

Earlier this week, Campaign Middle East reported that Mada Media signed advertising contracts with a total value of approximately AED1 billion in the first quarter of 2026.

The agreements, spanning five to seven years, reflect continued momentum in the sector and reinforce Dubai’s position as a leading investment hub for OOH advertising. They also form part of Mada Media’s efforts to organise and develop Dubai’s OOH advertising market by fostering long-term partnerships, advancing advertising infrastructure and accelerating digitalisation.

Tags:Aditi Khareappointmentsbrand campaignsdata-driven storytellingMada Mediamarketingooh advertisingOut-of-homestrategic communications
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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