Watch the campaign conceptualised by 180 LA here.
Adidas’ new global campaign includes the footballers Gareth Bale and Lionel Messi, and the basketball players Derrick Rose and John Wall. 180LA created the spot, in which the athletes are shown excelling at their sports as a voiceover talks about proving yourself every time you play. The video was uploaded on 13 February and clocked over 15 million views on the brand’s YouTube channel in four days.
VP, brand communications: Ryan Morlan
Senior producers: Kristin Mellqvist, Penny Pijnenburg
Senior directors, brand communications: Lorrin Pascoe, Lia Vakoutis
Chief creative officer: William
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