UM MENA appoints Rasha Rteil as head of innovation

Rasha Rteil UM

She was with Mindshare MENA in her last assignment.

UM MENA has announced the appointment of Rasha Rteil as regional innovation director. She will be based in Dubai.

Rteil was with Mindshare MENA in her last assignment, where she headed digital media for Lebanon and led innovation strategies across the region.

On her move, Rteil said, “UM MENA brings a showcase of fun and enthusing brands and with that we will thrive to create deliberate encounters that engage consumers’ senses to create lasting impressions that drive our clients’ brands in a measurable way digitally, in the physical world, or even both.”

Prior to joining Mindshare, Rteil has worked with agencies Y&R and Cleartag, among other assignments.