Karim Benzema sends fans private group DMs on Twitter, as brand becomes first to use feature for marketing.
Adidas is the first brand to tap Twitter’s private group chat feature by connecting supporters of the brands #ThereWillBeHaters with Real Madrid’s soccer legend Karim Benzema.
The new feature, which Twitter released on 27 January, allows users to initiate a private online conversation with up to 20 people.
Several ecstatic fans had a 30-minute private conversation on the social network with Benzema.
The campaign comes just after Twitter reported that its ad revenue rose 97 per cent.
(Text: Adam Olson. This article first appeared on Campaign US.)