By Alexis Lecanuet, regional managing director for Accenture in the Middle East
A company’s purpose has never mattered more than it does today.
Traditionally, there have been moments in history when it has become necessary for a company’s purpose to evolve or be more clearly articulated. We’re living in one of those moments now. Companies and their leadership are being held accountable to new standards that have nothing to do with what they are selling, and everything to do with if and how they respond to political or social change. Customers are judging companies and basing their loyalty on the actions a company takes and its adherence to its purpose and values.
According to Ac
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
