When PepsiCo revealed the new design for its two-litre soda bottles last month [pictured, above] – its first significant change for 30 years – the standout feature for many people interested in design was the narrower circumference for better grip.
For what the soft-drinks giant was demonstrating was inclusive design. By considering people’s hand size, it had redesigned the bottle to be easier to hold and pour – for everyone.
Similarly, designers at GSK wanted to create a bottle for its pain relief brand, Voltaren, that could be opened by people suffering from arthritis. Consequently, the pharma giant made a bottle that everyone found easier to open.
This is the very essence of inclusi
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