This is a big week in the world of gaming. Not only are we about to witness the much-anticipated launch of two flagship consoles – the PlayStation 5 and Xbox Series X – but we are also back in lockdown. And that means gaming is once again helping to fill the void left by in real life (IRL) experiences.
But even before lockdowns one and two, gaming in the UK accounted for more than half of the entire entertainment market, making it more lucrative than music and video combined, the channels that every brand used to want a piece of.
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