Twitter has unveiled an ephemeral post feature, and a new way for brands to reach consumers, with Fleets.
Fleets disappear after 24 hours. Appearing in a line on top of the feed, they can not receive retweets, likes or public replies, and users can react or respond to them only with direct messages.
Stacy Minero, global head of Twitter ArtHouse, said via email that Fleets are an opportunity for brands to expand the way they talk to their audience on Twitter. Brands can be interactive with Fleets by encouraging followers to tap and hold the Fleet to land on a certain outcome; asking followers to screenshot a Fleet template and Fleet it on their page, or hosting a contest or giveaway with a l
How brands should use Fleets, Twitter’s new Stories-style feature
Twitter’s Stacy Minero shares tips on the platform’s new function, Fleets
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
You Might Also Like
Marketing Game Changers 2024: Ozge Onur
Dec 9, 2024
Is ESG understood in the UAE?
Dec 9, 2024