Natale Panella, head of digital, Fusion 5
When was the last time your online grocery experience blew you away? Today, and in our current pandemic era, there is no doubt customers are more eager to purchase their groceries online repetitively. It’s faster, easier and more convenient. Online grocery shopping grew from a tiny slice of the e-commerce industry to a more critical and more extensive component with high contribution to the growth of the sector and is expected to rise by double digits in the next five years.
While new and existing players have emerged, by creating new marketplaces and home delivery service
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