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Why OOH is the safest choice for brands in a digital world

Will cookies disappear? Learn 3 ways to improve addressability

Conquering the first-party data skills gap

Drop that cookie – by Total Media Ventures and Smartifai’s Halyna Salame

What’s Google’s End Game? By MMPWW’s Ayman Haydar

Are you ready? By Carat’s John Ekambi

Will contextual targeting replace cookies in a privacy-centric world? By Dynadmic’s Céline Gauthier

A packed treasure chest and an empty toolbox, by Fusion 5’s Natale Panella

THE WORK

Skechers ‘brings cool’ back to school

Creative Featured The Work VideoOct 9, 2024

Riyadh Season teases high-stakes tennis showdown with ‘Call of the Kings’

Levi's Beyoncé campaign

Advertising Creative Digital Editors' Picks Featured Marketing Media News Social Media The WorkOct 7, 2024

Beyoncé ‘Reiimagines’ Levi’s campaign after ‘Leviis Jeans’ track

IV Crown Showdown Riyadh Season

Advertising Creative Digital Editors' Picks Featured Marketing News The WorkOct 2, 2024

IV Crown Showdown campaign unveils Riyadh Season fight card

Creative Featured News The WorkSep 30, 2024

Shantelle Nagarajan

New Balance says ‘Run Your Way’ with activation-based campaign

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Podcast: How SMC is ‘hitting a home run in the Kingdom’

Sep 30, 2024

Podcast: Snap, OMG share impact of AR on attention, outcomes and demand

Oct 7, 2024

IAS and Tailwind dive into the future of attention and media quality in MENA

Oct 9, 2024

Impact of effective internal communication

Oct 1, 2024

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