This article will most probably be posted online for you to read. But roll back the calendar 15 years, if your age permits – and if not, you can just read another electronic article about the impact printed magazines had on brands at the time. This is an absolute embodiment of a digital transformation that went through numerous and radical changes to become what it is today. Changes spanning infrastructures that enabled disruptive technologies to bloom, or even shifts in demand to certain types of jobs, which in turn led to shifts in university programmes and curriculums.
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