"Storytelling isn’t about being trendy. It’s about being true. And truth builds trust," writes The Hanging House's Anam Ahmad.Storytelling isn’t just something we do for fun, it’s how we’ve made sense of the world for over 30,000 years. From cave paintings to TikToks, it’s how we pass knowledge on, connect with others and feel part of something bigger.
It’s also at the heart of everything we do in this industry. Whether we’re designing an experience, crafting a brand campaign, or pitching to a new client, we’re ultimately telling a story that connects. One that feels real and leaves a lasting impact.
We’re wired to engage with stories. It’s not a marketing trend — it’s human instinct. Think about it, as a child, what helped you understand the world? It wasn’t a spreadsheet. It was bedtime
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