Advertising Creative Digital Editors' Picks Featured Marketing Media Social Media The Work

posted on Mar. 18, 2025 at 9:40 amMar 18, 2025

Sunsilk, Rana Al Khodari collab for a fun, eight-part Ramadan TikTok series

posted on Mar. 18, 2025 at 9:40 amMar 18, 2025

The Sunsilk TikTok series was brought to life by creative and production agency Team Reactivate, media agency PHD, influencer agency By Niggi, starring Arabic content creator Rana Al Khodari.

Sunsilk TikTok campaign with Rana AlKhodari

Sunsilk, a part of Unilever Arabia, has unveiled its ‘Everything is Under Control’ TikTok series for Ramadan, taking a fresh approach to Ramadan content by blending humour with the relatable moments that many face during the month.

The eight-episode series – scripted by creative and production agency Team Reactivate MENA, starring Arabic influencer and content creator Rana Al Khodari, and brought to life by media agency PHD, influencer agency By Niggi and Director Hesham Afifi – has already caught the attention of the brand’s audience, earning millions of views with its snackable, engaging content.

The series follows Sara, a Gen Z character played by Al Khodari, as she navigates var

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Tags:arabic By Niggi content creator creative digital campaign Director Everything is Under Control Hesham Afifi influencer influencer agency media agency PHD Production Ramadan Ramadan Campaign Rana Al Khodari Rania AlGethami Sara Sherif El Gabry social media campaign Sunsilk Team Reactivate Team Reactivate MENA TikTok TikTok series Unilever Unilever Arabia

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.