Riyadh-headquartered marketing agency Nithar has partnered with the Saudi Motorsport Company (SMC) to deliver digital experiences for the Saudi Arabian Grand Prix.
This collaboration with one of the most prestigious events on the global motorsport calendar will accelerate fan engagement and offer immersive, real-time connections to the race.
Alongside the Saudi Motorsport Company, nithar will assist in promoting the Saudi Arabian Grand Prix, bringing fans closer to the action with innovative content and interactive experiences.
From exclusive behind-the-scenes footage to live updates, Nithar’s creative approach will aim to ensure every moment of the race is shared live, filled with excitement, and that fans won’t just watch the race — they’ll live it.
Through this collaboration, Nithar will develop personalised, real-time content, turning the race week into an unforgettable experience.
With exclusive access, instant fan interaction, and high-speed storytelling, fans will be offered the opportunity to dive straight into the action, becoming part of the Saudi Arabian Grand Prix thrill. The marketing agency aims to ensure that this isn’t just race coverage — it’s a new way to experience F1.
Through Nithar’s innovative solutions, the event intends to break boundaries, delivering digital engagement experience that brings the heart-racing action of Formula 1 directly to fans’ screens.
The Formula 1 STC Saudi Arabian Grand Prix 2025, which takes place over 50 laps of the 6.174-kilometre Jeddah Corniche Circuit, will be held on Sunday, April 20, with qualifying on Saturday, April 19.
