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Liverpool FC brings back Adidas as the club’s official kit partner

Effective 1 August 2025, Liverpool FC will wear Adidas for the third time in its history, building on previous partnerships during some of the club’s most iconic eras from 1985-1996 and again from 2006-2012.

Adidas Liverpool FC

Adidas and Liverpool Football Club have agreed a multi-year partnership that will see the sports brand becoming the club’s official kit partner from the 2025/26 season onwards.
Effective 1 August 2025, Liverpool FC will wear Adidas for the third time in its history, building on previous partnerships during some of the club’s most iconic eras from 1985-1996 and again from 2006-2012. During this time the club secured an array of trophies including three domestic league and eleven domestic cup titles, while some of the jerseys are considered among the most loved kits of the era.
As part of the latest partnership, the sports brand will supply match kit, training wear and culture wear to all men’s, women’s, acade


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the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.