Mai Cheblak, Head of Corporate Marketing at Emirates NBD
Digital transformation has altered the way content is consumed, with the increasing use of screens and technology. Branding experts have been presented with a unique set of opportunities that are different from face-to-face engagement.
While performing seamlessly, digital media can be competitive and vying for a short attention span. It has been proven over time that effective, impactful storytelling can successfully bring the customer closer to the brand and establish loyalty. The ultimate goal is to give the customer an experience that they cannot forget.
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