Assembly MENA’s Ryan Garner talks about the marketing mix modelling comeback, a loyalty goldmine and a pivotal year for search in 2025.
As we step into 2025, digital marketing is poised for transformative shifts. From the continued evolution of retail media and AI-powered search to the resurgence of marketing mix modelling (MMM) and the potential of a loyalty fuelled revolution, here’s a look at four key trends shaping the year ahead.
Will retail adtech be able to keep pace with advertiser demands?
MENA retail media budgets continue to increase at incredible rates, and with ballooning budgets come big expectation
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