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Campaign Middle East
العربية
DigitalFeaturedOpinion
Hiba Faisal
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Predictions 2025: The comeback of the marketing mix model

Hiba Faisal
posted on

Assembly MENA’s Ryan Garner talks about the marketing mix modelling comeback, a loyalty goldmine and a pivotal year for search in 2025.

Assembly MENA’s Ryan Garner talks about the marketing mix modelling comeback, a loyalty goldmine and a pivotal year for search in 2025.

As we step into 2025, digital marketing is poised for transformative shifts. From the continued evolution of retail media and AI-powered search to the resurgence of marketing mix modelling (MMM) and the potential of a loyalty fuelled revolution, here’s a look at four key trends shaping the year ahead.
Will retail adtech be able to keep pace with advertiser demands?
MENA retail media budgets continue to increase at incredible rates, and with ballooning budgets come big expectation


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Tags:Assembly MENAfirst-party loyaltymarketing mix modellingMMM revolutionPerformance marketingPredictions 2025Ryan Garner
the authorHiba Faisal
Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on influencer marketing and the luxury industry, and is also tasked with the brand’s social media presence. Alongside her daily reportage, she produces and edits video content for Campaign’s digital platforms — including Reels, interviews, and behind-the-scenes features. She specialises in capturing how brands build emotional connections with their audiences by prioritising relevance and authenticity through co-creation and storytelling.
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