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posted on Feb. 04, 2025 at 4:10 pmFeb 4, 2025

Predictions 2025: The comeback of the marketing mix model

posted on Feb. 04, 2025 at 4:10 pmFeb 4, 2025

Assembly MENA’s Ryan Garner talks about the marketing mix modelling comeback, a loyalty goldmine and a pivotal year for search in 2025.

Assembly MENA’s Ryan Garner talks about the marketing mix modelling comeback, a loyalty goldmine and a pivotal year for search in 2025.

As we step into 2025, digital marketing is poised for transformative shifts. From the continued evolution of retail media and AI-powered search to the resurgence of marketing mix modelling (MMM) and the potential of a loyalty fuelled revolution, here’s a look at four key trends shaping the year ahead.
Will retail adtech be able to keep pace with advertiser demands?
MENA retail media budgets continue to increase at incredible rates, and with ballooning budgets come big expectation

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Tags:Assembly MENA first-party loyalty marketing mix modelling MMM revolution Performance marketing Predictions 2025 Ryan Garner

the authorHiba Faisal

Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on sports marketing, the luxury industry, social media trends and influencer marketing. She specialises in exclusive features that bring industry leaders together to offer insights on the latest trends and pressing topics, highlighting how brands and agencies build emotional connections through relevance, authenticity and storytelling. Alongside her daily reportage, she is tasked with the brand’s social media presence, which includes producing and editing reels, interviews and behind-the-scenes footage for Campaign’s digital platforms.